- Your Privacy Is Important to Us
MobiTV, Inc. (MobiTV) owns and operates a service
that enables you to receive audiovisual content on cell phones,
PDAs, computers and other electronic devices (the “MobiTV
Service“). At MobiTV, we believe strongly in
protecting the privacy of individuals who visit our website
website you are currently viewing and informs you what information
is collected on such site and how it is used. To learn about
MobiTV‘s information collection and use policies for the
MobiTV Service, please refer to the MobiTV
Service Privacy Notice.
- Types of Information
We collect different types of information at this website.
We use each type of information in different ways, as explained
- “Personally Identifiable Information“ is
private data about you as an individual. Examples of
this data would be your name, address, telephone number,
email address, and other personal information that identifies
you. We call this “Personal Information“ for
- “Anonymous Information“ does
not identify you as an individual. It‘s information that
is collected without connecting it to any name, address,
or other Personal Information. Although this data does
not identify you, it does provide us with anonymous information
about how people are using the MobiTV Service or website.
For example, anonymous information collected by us may
describe how many people viewed a particular page on
our website or used a feature of our website.
- What information does MobiTV collect from its website?
We collect some Personal and Anonymous Information from the
mobitv.com website in order to maintain the website, provide
enhanced services and tailor mobitv.com to your needs.
When you visit certain areas of mobitv.com, we may ask you
for Personal Information. For example, if you request information
about the MobiTV Service, request notice when a particular
handset is enabled to receive theMobiTV Service, or click
on a link to subscribe to the MobiTV Service, we will ask
you for certain Personal Information in connection with that
We may also collect some Anonymous Information from the
website, including which pages are viewed by visitors
to the site and other similar data. As do most websites,
MobiTV.com may use “cookies.“ A cookie is a
small data file that a website can send to your browser
to be stored automatically on your computer. Cookies
are commonly used to track your visits to a site so you
don‘t have to log in on every page and to analyze how
you use the site. This allows website operators to serve
- How does MobiTV use the information it collects
from its website?
We may use Personal Information collected through our
website to complete a transaction you request; for example,
to provide information or product support to you, fill
your order for the MobiTV Service and bill you correctly.
If you have given us permission, MobiTV and its partners
may also use your mailing address, telephone number or
email address to alert you to service updates, special
offers, updated information about our services and breaking
news alerts (MobiTV
Alerts). If you don‘t want MobiTV or its
partners to contact you, you may opt-out as discussed
in the next question and answer below. Anonymous Information
collected through our site is used for maintenance, monitoring
and market research uses, but this Anonymous Information
will not be linked to you without your permission.
- What choices do I have regarding the collection
and use of information from your website?
When you submit Personal Information at our website,
you can opt-out of receiving information from MobiTV
or its partners about MobiTV and related products, promotions,
and services. You may also set your Internet browser
to reject cookies to limit the collection of Anonymous
Information from our website, but this may affect your
ability to use some parts of our website.
- Does MobiTV share my personal information gathered
from its website with any third parties?
MobiTV does not sell, rent or lease its customer information
to third parties. MobiTV will not share your Personal
Information with third parties without your consent,
except in the very limited circumstances outlined in
the next question and answer below. Your Personal Information
is not otherwise sold, marketed or shared with third
parties without your permission.
- Are there any special circumstances that may require
my information to be shared with third parties?
MobiTV may disclose Personal or Anonymous Information
if required to do so by law or in the good faith belief
that such action is necessary or appropriate to conform
to the law or comply with legal process served on MobiTV,
to protect and defend the rights or property of MobiTV,
the MobiTV Service or our customers, whether or not required
to do so by law, or to protect the personal safety of
our customers or the public. MobiTV reserves the right
to contact appropriate authorities and disclose Personal
or Anonymous Information to them at its discretion when
it appears that individuals using our products or services
are engaged in activities that are illegal or violate
the MobiTV Service Terms of Service.
Should MobiTV merge with or be acquired by another company,
or if the business unit providing your service were sold
to another company, then customer information maintained
by MobiTV, including Personal and Anonymous Information,
may be transferred to and used by the resulting combined
company. If MobiTV were to cease operations, this customer
data might be transferred to and used by another company,
which offers similar or related products or services.
While we cannot predict a great deal about such an unlikely
event, we would hope this would provide you with continuity
From time to time we may also share Personal Information
with third parties who perform certain services and functions
on our behalf. These parties only have access to
the Personal Information they need to perform their functions
and we require them to use the information only in connection
with the services they provide for us.
- Can I correct the information collected about me?
MobiTV believes in and supports your right to access
and edit the Personal Information you have provided
us. To do so, simply contact MobiTV at privacy@MobiTV.com or
call 1-877-795-5300 and we will make changes that you
- What if I want to change my opt-in status?
If you have opted-in to receive information you can always
opt-out at a later time by making such request via e-mail
at privacy@MobiTV.com ,
or, with respect to enrollment for MobiTV Alerts, replying
to an alert with the word “stop“.
- Is all of my information kept securely?
MobiTV maintains a variety of physical, electronic and
procedural safeguards to guard your information. All Personal
and Anonymous Information is stored on physically and electronically
secured servers. Access to this information is strictly
limited to individuals with a legitimate reason to have
access and who have agreements that prohibit the unauthorized
use or disclosure of such information. Employees
who violate MobiTVs privacy access policies are
subject to disciplinary actions, including termination
when appropriate. In addition, all of MobiTV‘s stored
information is firewall protected against unauthorized
access into our systems and our servers are not directly
connected to the Internet. While we cannot guarantee
that loss, misuse or alteration of your data will not
occur, we work hard to prevent such occurrences.
- Does MobiTV collect Personal Information about
MobiTV is concerned about the safety and privacy of children
and fully complies with the requirements of the Children‘s
Online Privacy Protection Act of 1998. MobiTV will
not knowingly collect Personal Information at this website
from anyone under the age of 13.
- What about links to other sites?
This website contains links to other sites that are not
owned or controlled by MobiTV. Please be aware that MobiTV
is not responsible for the privacy practices of such other
sites. We encourage you to be aware when you leave
our site and to read the privacy policies of every website
that may collect your personally identifiable information.
- How can I find out about changes to this Privacy
We will update this policy as our business and services
expand and change. Updates to this policy will be posted
on our website. We encourage you to review this policy
periodically to review any changes that have been posted.
One thing that will never change at MobiTV is our commitment
to your privacy.
- What if I have other questions?
If you have any questions or comments about our use of
Personal Information, Anonymous Information or about
We will be happy to give you more information. If you
have a complaint about our use of Personal or Anonymous
Information, please let us know. We will promptly investigate
and will comply fully with the applicable authorities
responsible for enforcing our adherence to the privacy
principles stated above.
Last Modified: March 19, 2010
YOUR PRIVACY IS IMPORTANT TO US
WHAT INFORMATION DOES MOBITV COLLECT?
- "Personally Identifiable Information" is information that identifies you as an individual. Examples of this data would be your name, address, telephone number, email address, and other information that identifies you uniquely. We call this “Personal Information” for short..
- “Location Information” is information about the location of your device at a specific point in time that is collected by the device through the wireless network and supplied to the MobiTV Service.
- "Anonymous Information" is anonymous information about how people are using our Service, which is used without connecting it to any Personal Information.
- "Aggregate Viewing Data" is one type of Anonymous Information. It is certain viewing information used by us to improve the MobiTV Service, such as which programs are viewed, the average data transfer rate, length of viewing sessions, and other similar data. Aggregate Viewing Data is data aggregated across users and therefore does not identify you as an individual.
- “Collected Information” means Personally Information, Location Information, and Anonymous Information.
We do not collect Personal Information unless you provide it to us voluntarily outside of the MobiTV Service, such as when you request promotional material, if you decide to complete customer surveys or participate in contests, or when you call our customer support line or otherwise interact with our employees or agents.
MobiTV may collect Location Information at the time you log into or open the MobiTV Service, and periodically during each viewing session. If we collect such information, we do not retain such information longer than is necessary for the use of such information, as described in the section “Use of Location Information” below, or as is required by our legal and/or contractual obligations. You may be asked by MobiTV Service for your consent to collect such Location Information. You may decline to provide consent for the collection and use of your Location Information; however, if you decline to provide your consent, you may not be able to continue to use the MobiTV Service at that time because we may need coarse Location Information to verify that your location meets the geographic requirements for using the MobiTV Service. You may also opt out of such collection and use at any time by ending your use of the MobiTV Service. MobiTV follows CTIA’s Best Practices and Guidelines for Location-Based Services.
MobiTV may collect Anonymous Information relating to the use of the MobiTV Service. For example, MobiTV's servers automatically gather data about which programs users view and for how long. Some of our services may automatically collect certain information to provide services to you (e.g., programming information for favorites or playlist features). For network monitoring purposes, the MobiTV Service may also record how many devices in the aggregate are connected to the MobiTV Service in particular geographic locations. We may also collect your device unique identifier (“Device ID”). If we collect your Device ID, we will use it only as described below.
Any Anonymous Information gathered from your use of the MobiTV Service will not be used in conjunction with your name or your other Personal Information without your consent.
HOW DOES MOBITV USE THE INFORMATION IT COLLECTS?
Use of Personal Information
MobiTV collects and may use Personal Information to (a) operate and deliver the MobiTV Service, (b) assist you with questions and resolve problems relating to your use of the MobiTV Service, or (e) (e) with your prior permission, to notify you of new products and special offers.
Use of Location Information
MobiTV may use coarse-level Location Information to restrict viewing of content to the permitted geographic area and to enforce certain other geographic restrictions on viewing content, such as geographic blackouts for live sporting events.
Use of Anonymous Information
MobiTV uses Anonymous Information to effectively operate the MobiTV Service and enhance your experience using the MobiTV Service. For example, we may use Anonymous Information to diagnose and correct problems with the MobiTV Service and to optimize the performance of our computer network.
Anonymous Viewing Data may be used to make programming decisions for the MobiTV Service. It may also be used to tailor the MobiTV Service to your preferences, including providing a personalized playlist, or advertisements that may be of interest to you, and to provide service enhancements to you.
We may also use the Device ID for authentication purposes (i.e., to confirm with the applicable carrier that you are a subscriber).
WITH WHOM DOES MOBITV SHARE THE INFORMATION THAT IS COLLECTED?
MobiTV will not share your Personal Information with third parties without your consent, except in the very limited circumstances outlined in the Special Circumstances section below. Your Personal Information is not otherwise sold, marketed or shared with third parties without your permission.
We will not share your Location Information with third parties, except and only to the extent necessary to provide the MobiTV Service to you. We do not sell your Location Information or use it in any way not permitted by law.
Anonymous Information may be shared with third parties for research, market analysis, or other similar purposes. We may also share Anonymous Viewing Data with third parties who supply us with programming for the MobiTV Service and with the wireless carriers associated with the MobiTV Service. MobiTV will only share Anonymous Information with third parties if the information is disclosed in a manner that does not identify individual subscribers to the third parties concerned.
ARE THERE ANY SPECIAL CIRCUMSTANCES THAT MAY REQUIRE MY INFORMATION TO BE SHARED WITH THIRD PARTIES?
MobiTV may disclose Collected Information if required to do so by law or in the good-faith belief that such action is necessary or appropriate to (a) comply with applicable laws or legal process served on MobiTV, (b) protect and defend the rights or property of MobiTV, the MobiTV Service, or the users of the MobiTV Service, whether or not required to do so by law, or (c) protect the personal safety of users of the MobiTV Service or the public. MobiTV reserves the right to contact appropriate authorities and disclose Collected Information to them when it appears that individuals using our products or services are engaged in activities that are illegal or violate the MobiTV Terms of Service and End-User License Agreement.
MobiTV may sell, transfer or otherwise share some or all of its assets, including Collected Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
From time to time, MobiTV may also share Collected Information with third parties for their use to provide services to MobiTV in the operation and delivery of the MobiTV Service, such as to provide the products and services associated with the MobiTV Service. All such third parties are prohibited from use of such Collected Information except to provide such services to MobiTV.
HOW CAN YOU UPDATE OR CORRECT YOUR INFORMATION?
MobiTV believes in and supports your right to access and edit the Personal Information you have provided us. To do so, simply contact MobiTV at privacy@MobiTV.com or call us at 1-877-795-5300 and we will make changes that you request.
DOES MOBITV COLLECT INFORMATION FROM CHILDREN UNDER 13?
MobiTV currently does not knowingly collect or use Personal Information from children under 13, and MobiTV will not do so in the future without first obtaining verifiable consent from their parents. Should a child whom MobiTV knows to be under 13 send Personal Information to MobiTV, MobiTV will only use that information to respond directly to that child or seek parental consent.
WHAT TYPES OF SECURITY MEASURES ARE IN PLACE TO PROTECT YOUR INFORMATION?
MobiTV maintains a variety of physical, electronic, and procedural safeguards to guard Collected Information. For example, such information resides on physically and electronically secured servers. In order to attempt to prevent unauthorized access into our systems, our servers sit behind an electronic firewall and are not directly connected to the Internet and only authorized MobiTV employees or agents carrying out permitted business functions are permitted access. These technologies and methods, among others we use depending on the type of data being transmitted and/or stored, increase the security and privacy of information traveling to, from and within the MobiTV Service. While we cannot guarantee that loss, misuse or alteration of your data will not occur, we work hard to reduce the risk of such occurrences.
In addition, MobiTV encourages all users of the MobiTV Service to review the privacy policies posted by third party services, including those linked to or from the MobiTV Service, to ensure that these services also protect Personal Information. MobiTV is not responsible for Personal Information you provide to such services or the privacy practices and other polices of such services.
HOW CAN I FIND OUT ABOUT CHANGES TO THIS PRIVACY NOTICE?
WHAT IF I HAVE OTHER QUESTIONS, COMMENTS, OR CONCERNS ABOUT PRIVACY?
Last updated: June 28, 2013