AT&T
and MobiTV Launch Live TV Subscription Service for Broadband
AT&T Broadband TV Delivers Live MobiTV Content to Consumers
Through Wired- and Wireless-Based Broadband Connections; Provides
Convenient Window to News, Sports and Entertainment
SAN ANTONIO, Texas, EMERYVILLE,
Calif.Sept. 12, 2006 -- Tuning in to popular
TV programming while at home or on the go is now as simple – and
ubiquitous – as powering up a broadband connection.
AT&T Inc. (NYSE:T) and MobiTV, Inc., the
global leader in television and music services for all things mobile and broadband,
today announced an agreement to offer a mobile television service to broadband
users in the United States, including AT&T Yahoo!® High Speed Internet
and AT&T WorldNet subscribers. The browser-based service, which will be called
AT&T Broadband TV, will enable subscribers to use a computer to access a
wealth of live programming while at home, at work, or on the go using wired and
wireless broadband technologies.
Through the deal, AT&T becomes the first U.S. broadband provider to offer
a live TV subscription service with MobiTV to consumers through any broadband
connection. The service expands upon an earlier agreement that enables AT&T
to offer MobiTV to customers who use thousands of AT&T Wi-Fi hot spots.
The AT&T Broadband TV service will initially have approximately 20
channels of live and made-for-broadband television content spanning national
news, sports, entertainment and full-length music videos from top artists.
Among the channels included in the initial channel lineup are Bloomberg Television,
The Oxygen Network, Comedy Time, ToonWorld TV Classics, MAXX Sports and The
Weather Channel.
The industry-leading, browser-based service features desktop integration
for easy access, fast channel-changing, full-screen functionality and quality
video playback. Subscribers can quickly access AT&T Broadband TV through a hyperlink
or desktop shortcut.
Users will have access to a comprehensive channel lineup for a flat monthly
subscription of $19.99. And soon, additional television channels will be offered to
ensure that AT&T customers have access to the broadest range of entertainment
content. The subscription can be used with nearly any broadband connection, at
home, work or on the road.
Consumers can test-drive and order the new service at http://att.mobitv.com.
The companies will also market the AT&T Broadband TV offering on the AT&T
WorldNet portal at www.att.net.
“The AT&T Broadband TV service offers our customers the ability to
watch live television programming beyond the TV screen, increasing our capabilities
to provide compelling content to consumers who are seeking information and entertainment
when, where and on the device they desire,” said Scott Helbing, executive
vice president, AT&T Entertainment Services. “The deal helps further
enhance AT&T’s broadband service and three-screen initiative by offering
differentiated broadband-enabled content that consumers are increasingly demanding.”
“Television is officially available on the PC now and will reach
television fans in their home, office, college dorm, at the airport or anywhere
they happen to be,” said Dr. Phillip Alvelda, CEO, chairman and co-founder
of MobiTV. “MobiTV and AT&T will deliver premium quality content seamlessly
across all broadband networks, making entertainment, wireless and technology
history.”
Through this agreement, AT&T, the nation’s largest high speed DSL Internet
provider with more than 7.8 million DSL lines in service, will give its customers
and other broadband users a new avenue for entertainment and information, enabling
them to take control of their viewing options. In addition, the company
recently launched AT&T Homezone, a groundbreaking new service that integrates
AT&T Yahoo! High Speed Internet, AT&T | DISH Network satellite television
and AT&T Home Networking services via a single device.
Note: This AT&T release and other news announcements are available as
part of an RSS feed at www.att.com/rss. About AT&T
AT&T Inc. is one of the world's largest telecommunications holding companies
and is the largest in the United States. Operating globally under the AT&T
brand, AT&T companies are recognized as the leading worldwide providers
of IP-based communications services to business and as leading U.S. providers
of high speed DSL Internet, local and long distance voice, and directory
publishing and advertising services. AT&T Inc. holds a 60 percent ownership
interest in Cingular Wireless, which is the No. 1 U.S. wireless services
provider with 57.3 million wireless customers. Additional information about
AT&T Inc. and AT&T products and services is available at www.att.com. About MobiTV MobiTV, Inc. (www.mobitv.com) is
leading the convergence of television, film and music content across the mobile
and personal computing markets. The Emmy® Award winning service has
more than two million subscribers and offers popular TV and digital radio channels
from top labels, networks and cable providers. The MobiTV® service is available
in; the US through AT&T, Sprint, Cingular, Alltel; the UK through 3UK and
Orange; in Canada through Bell Canada, Rogers and TELUS Mobility; in Latin America
through América Móvil, Claro and Telcel; and other regional carriers
internationally. Founded in 1999, MobiTV is a privately-held company headquartered
in Emeryville, CA.
