MobiTV Demonstrates First Ever Mobile WiMAX Broadcast TV Service
MobiTV Integrates and Secures WiMAX Television
Services,
Connecting Emerging Devices and Platforms, While Protecting
Content Owner Rights
INTERNATIONAL CES (Sands #71213) – LAS VEGAS,
NV, January 7, 2007 – MobiTV, Inc., the global
leader in mobile and broadband television and music services,
today announced it will be demonstrating
the first seamlessly unified multicast and unicast television
solution for Mobile WiMAX. In addition, MobiTV will
be demonstrating the integration of critical security and
content protection layers through a partnership with NDS,
the leading provider of technology solutions for digital
pay-TV.
“The leaders in Mobile WiMAX infrastructure, data security
and content delivery have banded together to present the future
of cross platform entertainment,” said Dr. Phillip Alvelda,
CEO, chairman and co-founder, MobiTV. “This system proves
how Mobile WiMAX service providers can bring truly interactive
television to their subscribers in a personalized, secure and
scalable manner today. This live Mobile WiMAX television demonstration
is a huge step for the industry and the WiMAX standard.”
This technology integration enables Mobile WiMAX operators
to offer premium mobile television over a two-way IEEE 802.16e
network, protect content rights and service revenues, all while
providing a true broadcast experience with high-quality, multicast
and unicast streaming at 30 frames per second. This demonstration
includes the integration of the NDS VideoGuard® Digital
Rights Management (DRM) and Conditional Access (CA) Server
with the MobiTV® service, supporting content encryption
and subscriber management. On the client side, the companies
have integrated the NDS VideoGuard DRM and CA client with MobiTV’s
mobile TV client running on an Ultra Mobile PC.
“MobiTV offers one of the leading platforms for the
delivery of TV to mobile devices. Our demonstration shows how
Mobile WiMAX operators can generate revenues from mobile video
by supporting multiple business models and protecting their
content at the same time” said Joseph Deutsch, VP Product
Marketing, NDS.
This demonstration proves that the Mobile WiMAX standard is
very well-suited to support the long-term evolution of wireless
networks in the face of rapidly growing demand for television
services. If and when any area of the network becomes
congested with television traffic, redundant delivery could
be combined by multicasting popular streams.
The MobiTV Mobile WiMAX solution, in conjunction with partners
like NDS and Runcom, showcases the ability to secure high-value
content using either unicast or broadcast for large-scale deployments
under extreme demand.
About MobiTV
MobiTV, Inc. (www.mobitv.com)
is leading the convergence of television, film and music across
the mobile and personal computing markets. The Emmy® Award
winning service has more than one million subscribers and offers
popular TV and digital radio channels from top labels, networks
and cable providers. The MobiTV® service
is available in the US through AT&T, Sprint, Cingular,
Alltel; the UK through 3UK and Orange; in Canada through Bell
Canada, Rogers and TELUS Mobility; in Latin America through
América Móvil, Claro and Telcel; and other regional
carriers internationally. Founded in 1999, MobiTV is
a privately-held company headquartered in Emeryville, CA.
MobiTV and the MobiTV logo are trademarks, service marks,
and/or registered trademarks of MobiTV, Inc. in the United
States and in other countries. All other trademarks, service
marks, and product names used herein are the property of their
respective owners
