Press Release

NBA Digital Launches Full Season of Live Games with NBA League Pass Mobile

First Live Game Application in Major League Sports Available on Multiple Platforms

NBA Digital today announced the launch of NBA LEAGUE PASS Mobile, a new premium mobile application proving fans with access to a full season of live NBA games on the Android Market and the iTunes App Store.

Developed in conjunction with MobiTV, an industry leader in the delivery of live mobile programming, NBA LEAGUE PASS Mobile is the first live game application in major league sports available simultaneously on multiple mobile platforms. The application will be available for $39.99 for the full season on each platform.

During the regular season, fans will have access to more than 40 live games each week. The NBA LEAGUE PASS Mobile subscription will also include a live-game digital video recorder (DVR) function to pause and rewind live action, an archive to view games on-demand up to 48 hours after they air, tune-in alerts and game statistics. Local blackouts of live games will apply.

NBA Game Time Mobile Application

NBA Digital has also unveiled the 09-10 season version of NBA Game Time, offering a suite of NBA content on the Android Market, iTunes App Store, and Blackberry App World mobile platforms, becoming the first major sports league to have a mobile application available across all three platforms.

NBA Game Time, available for $9.99, will provide extensive on-demand video, including halftime clips, complete recaps for every game, highlights from NBA TV and weekly video features. Additionally, fans will have access to live game radio broadcasts of every team, customizable live game alerts, complete statistics and access to the NBA Twitter feed.

Along with NBA Game Time, a free version, NBA Game Time Lite, will be available on all three mobile platforms, providing fans with access to game scores, standings, player statistics and schedules.

“NBA Digital is extending its cross-platform content leadership within the mobile space and are proud to be the first to bring the best in mobile simultaneously to as many NBA fans as possible via these three leading application marketplaces,“ said Bryan Perez, Senior Vice President and General Manager of NBA Digital. “NBA LEAGUE PASS Mobile and NBA Game Time provide unrivaled content experiences for all basketball fans, delivering the most up to-date information and live access to their favorite teams, wherever they are.”

NBA Game Time for T-Mobile on the Android Market, will also include access to a special video channel offering video of The Barkley Zone, a program on NBA.com featuring Hall of Famer and TNT analyst Charles Barkley, and top 10 plays of the week.

NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com and WNBA.com.

CONTACTS:

Name	Affiliation	Phone Number	Email Address
Tareia Williams	Turner Sports	404-575-9710	tareia.williams@turner.com
John Acunto	NBA	212-407-8255	jacunto@nba.com