Press Release
Partner Release: CBSSports.com Brings NCAA® March Madness® on Demand to the iPhone and iPod Touch
Full Featured Experience for iPhone and iPod touch Delivers Live Video of the 2009 NCAA Division I Men’s Basketball Championship
FORT LAUDERDALE, FL —March 12, 2009 - CBSSports.com, in partnership with CBS Sports and the NCAA, announced today they have launched an NCAA March Madness on Demand application for the iPhone and iPod touch that will provide fans live streaming video and audio from the 2009 NCAA Division I Men’s Basketball Championship, beginning Thursday, March 19 and continuing all the way through the Men’s Final Four® from Detroit, MI.
Developed by CBS Sports Mobile with partner MobiTV, the application uses MobiTV’s streaming technology to deliver live video over a Wi-Fi connection. The NCAA March Madness on Demand iPhone and iPod touch application will provide live video of all 63 games from the first round of the tournament through the semifinal and final games of the Men’s Final Four, as well as access to tournament brackets updated in real-time with up-to-the minute scores, and the ability to click directly from brackets into live video. It will also provide exclusive CBSSports.com Edge Matchup game previews, including team breakdowns and matchup comparisons to prepare fans for each step on the Road to the Final Four®.
During live game action, NCAA March Madness on Demand application users can access in-game box scores and player stats - even as an overlay on top of the video. Following each game, they can also view a full tournament scoreboard, including game recaps, player and team stats and video highlights of every tournament game. All games from the Final Four will also be available for $1.99 each on Apple’s iTunes Store the day after they are completed.
The NCAA March Madness on Demand application is now available for $4.99 from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/.
The NCAA March Madness on Demand application is the latest in a series of applications that CBS has made available for iPhone and iPod touch users. The recently launched TV.com app along with the CBS EyeMobile and Last.FM applications allow iPhone and iPod touch users to access some of the world’s best content. All CBS applications are available from the Apple App Store.
NCAA March Madness on Demand (MMOD) is the Emmy award-winning video player that provides live streaming video and audio of the NCAA Division I Men’s Basketball Championship. Since its inception in 2003, MMOD traditionally provided live video of the first 56 games, starting with the first round, of the NCAA Division I Men’s Basketball Championship as they were broadcast by CBS Sports, with local broadcasts being subject to blackouts. Beginning in 2008, MMOD started showing all 63 games, from the first round of the tournament through the semifinal and final games of the Men’s Final Four making it the only major sporting event that is broadcast live and in its entirety for free on the Internet.
NCAA March Madness on Demand’s standard video player will launch on March 10 with historical highlights from past NCAA tournaments and be available at NCAA.com (ncaa.com/mmod) as well as via NCAA March Madness on Demand links on CBSSports.com.
Click here to view images of the NCAA March Madness on Demand application for the iPhone and iPod touch:
* NCAA March Madness on Demand will not show the Opening Round Game on March 17.
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With more than 180 million people visiting its properties each month, it is the 9th largest Web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET and Last.fm, span popular categories like technology, entertainment, sports, news and business.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.NCAA.org and www.NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions - AT&T, Coca-Cola and Pontiac --and the following elite companies as official Corporate Partners - Enterprise, Hershey’s, The Hartford, Lowe’s, Sheraton and State Farm.
NCAA, Final Four, and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.
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Press Contacts:
| Name | Affiliation | Phone Number | Email Address |
|---|---|---|---|
| Alex Riethmiller | CBSSports.com | 954.489.4235 | ariethmiller@cbs.com |
| LeslieAnne Wade | CBS Sports | 212.975.5171 | lwade@cbs.com |
| Sarah Cain | CBS Interactive | 415.344.2218 | sarah.cain@cbs.com |
| Gail Dent | NCAA | 317.917.6117 | gdent@ncaa.org |
