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NBC Sports and MobiTV Launch Live Notre Dame Football App for iPhone

iPhone and iPod touch Users Can Now Enjoy Live Game Coverage and ‘Cheer, Cheer for Old Notre Dame’ with the Notre Dame Central App

NEW YORK, NY and EMERYVILLE, CA – September 8, 2009 – iPhone and iPod touch users can now access live coverage of all eight University of Notre Dame home football games with NBC Sports’ all-new Notre Dame Central App, powered by MobiTV.

Available now in the app store, Fighting Irish diehards and college football fans nationwide can download the app to watch live NBC Sports coverage of each home game via 3G and/or WiFi on their iPhone and iPod touch. (The first live game available on the app was Saturday, September 5, a 35-0 Notre Dame victory over the University of Nevada.)

In addition to live games, fans can watch video-on-demand highlights including interviews, press conferences and classic full game recaps from the NBC Sports Archives. The Notre Dame Central App also features a fully interactive schedule offering live scoring, stats, news alerts and more. And, fans will never miss a game with the Notre Dame Central Pregame Alerts that play the fight song prior to each game.

“Fans of Notre Dame football now have an app that will let them follow college football’s most storied program while they’re on the go,” said Perkins Miller, senior vice president, Digital Media, NBC Sports. “We’re thrilled to extend the viewing experience to this fiercely loyal fan base and bring live games and other rich, interactive video options to iPhone and iPod touch.”

"This partnership between NBC Sports and MobiTV brings more high profile, hugely popular content to an impassioned, targeted mobile fan base," said Charlie Nooney, Chairman and CEO of MobiTV. "The future of mobile television is delivering these types of targeted apps which are more personal and immediately relevant, so we're excited to work with NBC Sports and Notre Dame to make this happen for iPhone and iPod touch users."

The app will cover all Notre Dame home football games in 2009. The schedule is as follows:

Sept. 5     vs. Nevada (3:30 p.m. ET)
Sept. 19 vs. Michigan State (3:30 p.m. ET)
Oct. 3        vs. Washington (3:30 p.m. ET)
Oct. 17 vs. USC (3:30 p.m. ET)
Oct. 24      vs. Boston College (3:30 p.m. ET)
Oct. 31      vs. Washington State *(7:30 p.m. ET)
Nov. 7        vs. Navy (2:30 p.m. ET)
Nov. 21      vs. Connecticut (2:30 p.m. ET)

*Game is being held at the Alamodome in San Antonio, Texas.

The Notre Dame Central App is now available for $6.99 from the App Store on iPhone and iPod touch, or at www.itunes.com/appstore.

Users can also download the app via text message by sending the word ‘IRISH’ to 43888.

About MobiTV
MobiTV (http://www.mobitv.com), the first company to bring live TV to mobile devices, draws on its proven knowledge to continuously anticipate, develop and deliver a compelling mobile-media experience.

Founded in 1999, MobiTV is a privately held company with headquarters in Emeryville, California. For more information about MobiTV managed end-to-end services, as well as hosted content-delivery technology and solutions, please visit: http://www.mobitv.com/technology. To learn more about MobiTV mobile television products and services, go to: http://www.mobitv.com/gettv.