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MobiTV and CHUM Interactive Announce New Entertainment Channels For Canadian Line-up

Popular New Channels Target Young Adults With Premier Music & Entertainment Content

EMERYVILLE, CA and TORONTO, CANADA – July 31, 2006 - MobiTV, Inc., the global leader in television and digital radio services for cellular, WiFi and broadband enabled devices, and CHUM Limited, Canada’s premier media company and content provider, today announced the addition of four new music and entertainment channels for the MobiTV™ Canada line-up.  The channels bolster the existing content, with an emphasis on programming that appeals strongly to viewers of mobile television, who are interested in compelling “bite-sized” content such as music videos and entertainment news. 

“CHUM’s content is perfectly suited for MobiTV Canada’s viewers, who can tune in Live anytime, anywhere to catch the best music videos or get up to speed on the latest celebrity gossip,” said Erik Smith, Vice President of Business Development and Programming for MobiTV.

“We are constantly looking at new ways to reach our audiences with our exclusive and engaging content. With MobiTV, audiences on the go can now watch some of their favourite CHUM stations via their cell phones.” said Maria Hale, Vice President, Content Business Development, CHUM Limited.

Available today in the MobiTV program guide in Canada, subscribers will find the following new channels:

• MuchMusic:  An integral part of today's pop culture landscape, "The Nation’s Music Station" has been delivering fans an unparalleled music television experience since 1984. Direct from our famed streetlevel studios in downtown Toronto, each and every program day not only hits the best in top musicvideo, but creates a destination where fans can stay connected to exclusive live performance and interview from today's hottest musical artists and celebrity guests, the latest entertainment buzz and specialty programming.  Check out Canada's favourite web destination for teens, www.muchmusic.com.
• Star!: Canada's only specialty television channel dedicated to the world of entertainment news and information.  Star! brings you all the latest in the world of show biz, including red carpet coverage and in-depth interviews with the biggest names in entertainment. www.star-tv.com
• MuchVibe: Designed to superserve urban music fans across Canada, MuchVibe is the source for top music videos, interviews, concert specials, concert listings and classic clips from the CHUM music video archive. Hip hop, rap, r&b, old school, reggae and more - MuchVibe has it covered.  www.muchvibe.ca
• MuchMoreRetro: Dedicated to the music videos of the 80s and 90s, MuchMoreRetro is uniquely styled for those who grew up watching their music on television.  From the artform’s early, experimental years to the big-budget extravaganzas of the last decade, MuchMoreRetro is the source for 24/7 classic videoflow from artists from Madonna to Nirvana and more.  www.muchmoreretro.com

The addition of the CHUM properties for MobiTV Canada follows the launch of other key programming content earlier this summer:  The Learning Channel, ToonWorld TV Classics, FOX Sports, Comedy Time, MAXX Sports, MAXX LOOK and SPEED Channel were made available to viewers in May and June of this year.  This now brings the total number of channels to 22, ranging from news, sports and weather to premier music and entertainment content, available on 16 handsets on the three major carriers in Canada.

About MobiTV 
MobiTV, Inc. is the first mobile television and digital radio service provider for cellular, WiFi and broadband enabled devices worldwide. The MobiTV® service for mobile is available in the US through Sprint, Cingular and Alltel; in the United Kingdom through 3 and Orange UK; to Canadian customers through Bell Canada, Rogers and TELUS Mobility; through America Móvil in Latin America; and other regional carriers around the world. MobiTV can be accessed on laptops via the AT&T WiFi network. The Emmy® Award winning service has more than one million paying subscribers and offers many popular TV channels from content providers such as MSNBC, ABC News Now, CNN, FOX News Channel, Fox Sports, ESPN 3GTV, NBC Mobile, CNBC, The Discovery Channel, TLC and The Weather Channel, along with cartoons, music videos, comedy and more. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA. For more information please visit www.mobitv.com

About CHUM Limited
CHUM Limited (TSX: CHM/CHM.B, www.chumlimited.com), one of Canada's leading media companies and content providers, owns and operates 33 radio stations, 12 local television stations and 21 specialty channels, as well as an environmental music distribution division. Through international format licences and program sales, CHUM's original content is seen in over 130 countries worldwide and is distributed via new media platforms, including interactive television, wireless services and exclusive CHUM-branded Internet properties.