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Disney-ABC Television Group And MobiTV Partner to Offer Disney Channel to Mobile Television Viewers

Top-Rated Disney Channel and Playhouse Disney Series and Movies Now Available on Leading Mobile TV Service - 43 Percent of Parents Use MobiTV Service to Entertain Kids on the Go

BURBANK, CA. and EMERYVILLE, CA. - April 1, 2008 -Disney-ABC Television Group and MobiTV, Inc., the leader in mobile and broadband entertainment services, today announced a content licensing agreement under which MobiTV will offer Disney Channel to MobiTV® service subscribers. The same content and programming as seen on cable and satellite television is now available to MobiTV service subscribers on their enabled wireless handsets via MobiTV's carrier partners.

"Working with MobiTV allows us to provide our popular kid-driven family programming to our audiences while on the go and deepen our reach into the mobile marketplace with world-class content," said Albert Cheng, executive vice president, digital media, Disney-ABC Television Group. "We continue to be at the forefront of providing the content viewers want and love on a variety of devices and platforms. We look forward to working with MobiTV as we connect viewers with our powerful network brands."

Now available through a dedicated channel on MobiTV's wireless television subscription service, Disney Channel on MobiTV is live, linear programming featuring full-length episodes of hit Disney Channel series "Hannah Montana" and "Phineas and Ferb," as well as films from the wildly popular Disney Channel Original Movie franchise. The service also includes Playhouse Disney, a daily morning programming block for preschoolers and their caregivers featuring a wide array of content including the critically-acclaimed series "Bunnytown," "Handy Manny" and "Mickey Mouse Clubhouse."

"We are thrilled to be working with Disney Channel to offer its top-rated kids and family shows to our subscribers," said Charlie Nooney, chairman and CEO, MobiTV. "This partnership underscores our continued ability to attract and sign deals with world-class content providers as well as provide high quality programming to our subscribers. Based on our recent research, 43 percent of parents utilize the MobiTV service to entertain kids in the car. The addition of Disney Channel will provide even more meaningful content and wholesome viewing experiences for kids and families traveling in the car and beyond."

About MobiTV
As the leader in mobile and broadband entertainment services, MobiTV is driving the convergence of mobile, content and technology; delivering live television, premium and primetime programming, video-on-demand, satellite and digital music services from the top broadcast and cable television networks and major music labels to millions of global users. Founded in 1999, MobiTV is a privately held company with headquarters in Emeryville, CA.

About Disney-ABC Television Group
Disney-ABC Television Group is home to all of The Walt Disney Company's worldwide entertainment and news television properties. The Group includes the ABC Television Network, Disney Channel's worldwide portfolio of kids' channels, ABC Family and SOAPnet; as well as television production and syndication divisions ABC Studios, Walt Disney Television Animation, Buena Vista Worldwide Television and Walt Disney Television International. Disney-ABC Television Group also manages the Radio Disney Network in addition to the Company's equity interest in Lifetime Entertainment Services and A&E Television Networks.

 

Press Contacts:
Heather Gore                                Karen Hobson
for MobiTV                                  Disney-ABC TV Group
650.888.1979                                818.569.7789
heather.gore@mobitv.com            karen.hobson@disney.com