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MobiTV Reveals the Future of Mobile Television Programming and Advertising at the 2009 NATPE Conference

EMERYVILLE, Calif. – January 26, 2009 – MobiTV will show what the future holds for interactive mobile television during the 2009 NATPE conference in Las Vegas. Combining award-winning content with the latest in mobile media technology, MobiTV has partnered with Lionsgate to demonstrate the next generation of interactivity for the mobile platform, powered by MobiTV.

MobiTV is also participating on a separate panel on the Future of Mobile DTV, featuring Ray DeRenzo, senior vice president of product, programming and marketing for MobiTV. Both events are open to attendees of the conference.

Demonstration: Lionsgate & MobiTV

  • What:   Demonstration of next generation mobile television/video technology for an enhanced interactive experience, including ‘clickable’ calls-to-action for viewers to learn more about character back stories, show plotlines and product information/purchase opportunities
  • When:  January 27, 2009 at 1:30 pm preceding “Whose Reality is it Anyway?”
  • Where: Ballroom K, Mandalay Bay Convention Center

Insight Arena: The Future of Mobile DTV

  • What: Ray DeRenzo, senior vice president of product, programming and marketing for MobiTV, will join executives from LG Electronics, the Open Mobile Video Coalition, ION Media Networks and others to shed light on the opportunities and revenue projections for delivering live, local and national mobile content on next generation mobile devices to consumers, beginning as early as 2009. Panelists will also reveal interactivity potential, advanced features (DVR, VOD, etc.) and possible model options for mobile DTV.
  • When:  January 28, 2009 at 5:00 – 6:00 p.m.
  • Where: Ballroom H, Mandalay Bay Resort & Casino

To get a glimpse of the future of mobile television, NATPE visitors can also stop by MobiTV’s booth at What’s Next at the Technology & New Media Zone in the NATPE Exhibits Hall.

About MobiTV
MobiTV (http://www.mobitv.com), the first to bring live TV to mobile devices, draws on its proven knowledge to continuously anticipate, develop and deliver a compelling mobile media experience to more than 5 million subscribers worldwide. MobiTV is shaping the mobile media landscape with a passion for delivering a compelling consumer experience.

Founded in 1999, MobiTV is a privately held company with headquarters in Emeryville, California.

For more information about MobiTV managed end to end services, hosted content delivery technology and solutions, please visit: http://www.mobitv.com/technology.

To learn more about MobiTV mobile television products and services, go to: http://www.mobitv.com/gettv.

To learn more about MobiTV mobile music products and services, go to: http://www.mobitv.com/getradio

 

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MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

Media Contact:
Andy Kill
kill@airfoilpr.com
650-691-7311