MobiTV Releases
PRESS COVERAGE / PRESS RELEASES / AWARDS
MobiTV Predicts Mobile Television to Reach Mass Adoption Status in 2008
Innovation and Growth Exceeds Predictions in 2007, Looking Toward ‘08 as the Year of Exponential Growth for Partner Branded Services
EMERYVILLE, CA – January 3, 2008 – MobiTV, Inc., the leader in mobile and broadband entertainment services, predicts mobile television will reach the tipping point in ’08 as a service adopted, desired and utilized by the mainstream. In addition, MobiTV chronicles 2007 as another year of incredible progress with innovative service roll-outs, renewed commitments to development and research, and record setting subscription uptake.
“We are rapidly approaching the day where the mobile phone becomes the single most important device people own for access to everything and 2008 is shaping up to be the year the industry reaches this great milestone,” said Charlie Nooney, CEO and chairman of MobiTV. “As the first to market with live television services for Sprint, AT&T, Alltel, US Cellular and many others, our challenge for 2008 is to continue pushing the boundaries by delivering more compelling and personalized content with the cutting-edge performance our partners and millions of users have come to expect.”
MobiTV’s Managed Services Platform
Throughout this past year, MobiTV and its partners continued to drive the
development and delivery of mobile television over wired and wireless networks.
MobiTV offers operators a hosted solution providing end-to-end content
ingestion, management and delivery services. The MobiTV platform has been
built to scale with the demands of the rapidly growing mobile TV and Broadband
market, and to the requirements of our carrier customers.
MobiTV offers smooth integration with, and a natural extension to existing service infrastructure with optimal network utilization and dynamic realtime QoS adaptation and policies. To support this initiative, as well as, development programs for next generation wireless networks, MobiTV opened a new research and development center this year in Stockholm, Sweden.
The Focus
“We have been deeply focused on enhancing and strengthening our managed
services platform to optimize delivery and quality of service, lower distribution
expenses, introduce personalization features and much more,” continued
Nooney.
The debate over network standards and the best practice solutions for delivering mobile television remains a hot topic in the mobile television market.
“The question that mobile television may or may not be a fruitless or unnecessary service is no longer relevant as we continue to experience tremendous growth and usage steadily climbs,” said Kay Johansson, CTO for MobiTV. “Meanwhile, the debate over delivery standards continues to attract industry-wide attention and the solution is simple – support all standards capable of delivering the best consumer experience and let mobile users focus on communicating and enjoying the content they watch.”
MobiTV’s network-agnostic approach to development, integration and delivery solutions has cemented its leadership position. The industry should now be focused on the how, when, where and why it makes sense to seamlessly integrate these delivery options to benefit the consumer, while monetizing the operator networks recently deployed or coming soon. MobiTV is equipped and ready to integrate its service for the benefit of the operator and consumer alike
Content
Content may be king, but MobiTV is the leader! As part of our managed
service we offer more than sixty domestic US channels, more than one hundred
worldwide and an endless channel capacity. MobiTV continues to dominate the
one-stop content delivery market for mobile and broadband.
MobiTV also added live broadcasts of sporting events from around the world! The Company’s hugely successful music team created and launched three additional music channels in partnership with the industry’s top labels.
MobiTV is committed to providing its customers the means to offer out-of-home television enthusiasts more live sports, news, music and entertainment programming than ever before.
Advertising
With eMarketer forecasting 100 million worldwide users of paid or sponsored
mobile broadcast video services by the end of 2009, marketers are eagerly
seeking the right opportunities to reach their core audiences through contextually
relevant, on-the-go, branded entertainment.
“MobiTV is continuing to pave the way for advertisers to create and test innovate campaigns on the largest mobile television advertising network,” said Jack Hallahan, MobiTV’s vice president of advertising. “This year promises to be the most compelling, telling and profitable year for advertisers ready to finally make contact with consumers on the go – through mobile and alternative digital delivery.”
In 2007, MobiTV was honored to share the MEDIAWEEK Mobile Campaign of the Year with its client, Lion’s Gate. MobiTV worked with Lion’s Gate to create a unique sponsorship opportunity designed to promote its film Saw III through sponsored, original sketches and content in partnership with the Comedy Time channel.
Growth & Achievement
MobiTV wraps up 2007 on an impressive growth curve, surpassing three million
managed subscribers, extending its leadership in the out-of-home television
market through new broadband and mobile partnerships and adding an extensive
array of pre-loaded handsets and industry exclusives and firsts (listed
below):
Managed Subscribers: |
3 million+ |
Handsets: |
350+ models; 7mm pre-loaded handsets in the market |
Channels (US): |
60+ |
Channels (Global): |
100+ |
Carriers: |
20+ |
VOD Clips: |
60 000+ |
First to Market: |
Broadband-quality mobile television |
Only Provider: |
Emmy® Award Winner for technical achievement |
About MobiTV
As the leader in mobile and broadband entertainment services, MobiTV is driving
the convergence of mobile, content and technology; delivering
live television, premium and primetime programming, video-on-demand,
satellite and digital music services from the top broadcast and cable television
networks and major music labels to millions of global users. Founded
in 1999, MobiTV is a privately held company with headquarters in Emeryville,
CA. (www.mobitv.com).
MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.
Media Contacts:
Jason Taylor
Worldwide Director of Corporate Communications
MobiTV, Inc.
M: 925.895.0090
jason@mobitv.com
Nicole Rodrigues
Manager, Public Relations
M: 510.305.9881
nicole@mobitv.com