MobiTV Awards

PRESS COVERAGE / PRESS RELEASES / AWARDS

Revolutionary MobiTV Service Receives Frost & Sullivan Product Innovation Award for Mobile Wireless Consumer Market

Las Vegas, Nev. — September 22, 2004 — At this evening’s Excellence in Mobile Communications Awards Banquet in Las Vegas, Nevada, Frost & Sullivan will present MobiTV, Inc. with the 2004 Mobile Wireless Consumer Product Innovation Award for MobiTV, the company’s pioneering subscription service that delivers live streaming television content to mobile phones.

In the short period since its nationwide launch in November 2003, MobiTV has made a name for itself as the only live television streaming media product currently available in the U.S. market.

“Despite being a relatively new market, initial feedback suggests that MobiTV is a viable and profitable business model,” said Frost & Sullivan industry analyst Mukul Krishna. “Frost & Sullivan expects it to be one of the fastest revenue-generating applications for the consumer wireless market in the near future.”

Based on MobiTV’s Far Reach™ technology platform, MobiTV was specifically designed to satisfy the demand for live streamable content from more than 150 million wireless subscribers in the United States alone.

Currently available at a competitive price of $9.99 a month on the Sprint PCS Vision network, MobiTV subscribers can view a host of 20 popular news, sports and entertainment channels such as MSNBC, CNBC, NBC (Mobile), ABC News, CNET, Fox Sports, and The Discovery Channel.

MobiTV currently supports more than 20 different phone models and is Java- and BREW-compatible for easy integration and launch. MobiTV’s development team is working to take this service to the next level through higher frame rates, enhanced picture quality, and expanding the base-channel line-up.

MobiTV’s insight in identifying the unmet needs of mobile subscribers and developing a pioneering product that bridged the media and wireless telecom industries made it the first company to introduce a live television streaming media product on a nationwide basis.

Held in Las Vegas, Frost & Sullivan’s 2004 Excellence in Mobile Communications Awards Banquet honors world-class companies for outstanding performance and achievements in wireless and mobile strategy, technology, platforms, and services. An annual event, the awards ceremony recognizes the quality and merit of distinguished individuals and companies.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company founded in 1961, partners with clients to create value through innovative growth strategies. The foundation of this partnership approach is our Growth Partnership Services platform, whereby we provide industry research, marketing strategies, consulting and training to our clients to help grow their business. A key benefit that Frost & Sullivan brings to its clients is a global perspective on a broad range of industries, markets, technologies, econometrics, and demographics. With a client list that includes Global 1000 companies, emerging companies, as well as the investment community, Frost & Sullivan has evolved into one of the premier growth consulting companies in the world.

Contact:
Stacie Jones
210.247.2450
Stacie.jones@frost.com

About MobiTV
MobiTV, Inc. is the developer of MobiTV, a global television network that delivers live TV broadcasts, and on-demand multi-media to mobile phones. Launched in November 2003 and available to Sprint PCS Vision subscribers, MobiTV is one of the fastest selling products being sold today for cell phones. By developing relationships with major networks and content partners as well as proprietary technology that can efficiently bridge both wired and wireless networks, MobiTV has become a key player in the development and delivery of products and infrastructure technologies to wireless network operators today.

Founded in 1999, MobiTV, Inc. is a privately held company headquartered in Berkeley, CA. For more information on the company, its products or technology, visit www.mobitv.com or www.mobitv.com.